It's Not As Easy As it Looks!
Technical Marketing Writing, AKA Technical Marcom is a tricky task.
While there are excellent technical writers who can write intelligently about technology, and there are outstanding marketing writers who can write polished content, it is rare to find the person who combines the two talents well.
Writing high-quality technical marketing materials requires:
- Interviewing technical personnel (often the CTO) to learn about your company's technology and what distinguishes it from your competitors' technology.
- Interviewing your sales and marketing people to understand the market realities for your offering.
- Brainstorming the two different inputs (technical information and market information) and finding the way to authentically represent the technical side of things while providing collateral with real marketing value.
It's not easy!
JBS's Approach to Marketing Writing and Marcom
The members of JBS’s marketing collateral team are known for their ability to listen…and see. You have a great technology that you really believe in. But it’s not always easy to see your company’s big picture; you get stuck in the trees.
JBS listens to your company’s story:
- Where did it come from?
- Where is it going?
- Why do you believe in it?
- How is your product better than your competitors’?
We hear and understand your trees.
But when it comes to marketing, we write about the forest.
Our Technical Marcom Offerings
- Brochures
- White Papers
- Product Sheets
- Web Content (including conceptual design)
- Case Studies
- Newsletters